In Montreal, C2 stands for commerce and creativity, as in C2-MTL, an annual gathering of leading innovators from a broad spectrum of industry who have but one thing on their minds: finding creative answers to commercial questions. And, especially this year, C2 also stands for culture and cool…
Now in its second year, C2-MTL – taking place at Arsenal (a converted shipyard built in 1846), May 21-23 – fairly explodes the notion of the traditional business conference. No soul-destroying PowerPoint presentations here. Instead, 20 internationally renowned keynote speakers from a multiplicity of disciplines – including, for example, Virgin’s Richard Branson, former supermodel and now business exec Elle Macpherson, and French architect and designer Philippe Starck – sharing their experience vis-à-vis immersive multimedia presentations.
An imaginative array of panel discussions, collaborative workshops, interactive exhibits, conceptual spaces and festive events all serve to augment the emphasis on creating next-level networking opportunities and real-world business solutions. Which is to say stimulation, not simulation.
C2-MTL is about the whole brain, left and right sides combined. Well-satiated senses are conducive to creating and C2’s arts and cultural partnering in particular reflects that. This year the Montreal Opera will play a key role at the conference opening with uniquely conceived solo performances blending digital media. Cirque du Soleil will contribute with a 47-performer strong original creation upped with “an extra dose of dazzle” from fashion legend and keynote speaker Diane von Furstenberg. The Montreal International Jazz Festival will kick in with Musique Risquée, featuring prominent Montreal DJs Vincent Lemieux and Akufen (they’ll also be curating music on C2’s outdoor plaza).
Modern dance will come in the form of the Festival TransAmérique choreographer Ginette Laurin and her new Arab Spring-inspired work Khaos. And to cap it all off, three of Montreal’s cutting-edge music festivals – M for Montreal, Osheaga and Igloofest – will all sponsor live entertainment on C2-MTL’s closing night at the Intel Forum onsite. Look for performances by indie-folk-rock tastemakers Half Moon Run, longstanding top-shelf turntablist Kid Koala and internationally acclaimed electro/techno dance DJ Tiga.
C2-MTL, May 21-23, 2013
Arsenal, 2020 Rue William, (514) 931-9978
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