Travel Blog

13 Jan

Speaker Series: The Business of Skiing

Join us for our upcoming Speaker Series “The Business of Skiing,” where leading industry experts Peter Alder, Roger McCarthy and Don Murray will be discussing the past, present and future of the business of skiing. The event will take place on Wednesday, January 15th at 7pm (doors at 6pm).

The event will start with some prearranged questions to the panel and move on to open questions from the floor. If you were ever interested in understanding more about the business behind our town – this is your chance. Between them the panel has over 9 decades of experience in the ski industry!

Call or drop by the museum ASAP to secure a ticket.

About the Speakers:

Peter Alder managed Red Mountain in Rossland, Silver Star Resort in Vernon and worked for the Ministry of Transportation in the lift inspection department. He also was a key player in creating the BC Alpine Commercial Ski Area Policy, which governed the development of mountain resorts and had a huge impact on the success of the ski industry in BC.  In 1978 he managed Whistler Mountain and for the past few decades he has been working as consultant helping resorts all over the world create masterplans and fulfill their potential.

Roger McCarthy’s career has taken him from working as a lift operator, to managing lift operations, and overseeing both safety and lift operations departments at Whistler Mountain. In 1990, he joined Blackcomb Mountain as Director of Human Resources.  He was also part of a team that transformed the Tremblant resort from a bankrupt enterprise into a world class resort. Since 1991, he has held senior management positions in major ski resorts in Canada and across five states in the USA. Roger currently owns and manages a resort consulting company with clients throughout North America and sits on the board of Alpine Canada.

Don Murray has over 30 years of experience in ski resort management and operation.  As Ecosign’s Vice President, he has been directly involved in all aspects of the resort design, operations planning and consulting. He has worked on mountain and base area planning for major competitive events at Sierra Nevada (1996 World Championships), St Anton (2001 World Championships) and Snowbasin at Salt Lake City (2002 Winter Olympic Games). Additionally, he was responsible for the layout and design of all ski trails at the 1988 Winter Olympic site, Nakiska Ski Resort, and assisted in the design of terrain modifications required for the Olympic events.

Hope to see you there!

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