Travel Blog

6 Apr

Shop Montreal Fashion at Braderie de la Mode

What better time than spring to say out with the old, in with the new! And if that means a wardrobe overhaul, Montreal makes finding a fashionable new look (or 20) easy and affordable at La Grande Braderie de la Mode Québécoise – otherwise known as the Big Fashion Sale of Quebec Designers, happening April 10-13.

The renowned sale, held at the massive-yet-welcoming Bonsecours Market, not only gives shoppers a crash course in Quebec-made fashion, but samples and still-in-style liquidation items go for 50 to 80 percent off. While women’s clothing – from casual to corporate to lingerie – dominates the bustling sales floor, the Braderie also boasts an array of high-quality menswear, children’s clothing, outerwear, jewellery and accessories.

With over 100 designers to choose from, La Grande Braderie de la Mode feels much like an extensive boutique store, with styles to suit everyone and prices too good to pass up. Look sleek while staying comfortable in a new pair of Second Yoga Jeans – truly flexible enough to do yoga in, but without a hint of yoga-pantsness to them – or anything by Jennifer Glasgow Design (especially her dresses), Atelier b. (masters of soft cotton, seen here in top photo), Cokluch (which also makes rock ‘n’ roll-inspired leather accessories), Against Nudity, Ève Lavoie, Birds of North America, MELOW par Melissa Bolduc, and Josiane Perron, or try on Bodybag by Jude Clothing or Ève Gravel if you’re searching for more strongly-lined and structured pieces, or Annie 50 for updated-vintage looks.

Among the many bargain stand-outs: luxuriate in the soft leather jackets and bags of Rudsak, high-quality wool and leather jackets and coats of Soïa Kyo, and incredibly real-looking faux leather bags and wallets of Matt Nat. For ethically-sourced materials, embrace Oöm Ethikwear’s cotton clothing for men, women and kids and stretch the limits of Message Factory’s sporty-casual clothes made from organic and recycled materials. And find perfectly unique statement jewellery from Èk San Créations, Vanessa Yanow, Anne-Marie Chagnon, My AddiKt, and Lily Rose, among other Quebec designers.

The Braderie also features items that defy categorization: check out the sale’s “creative corner” items, where designers such as Kazak, Caroline Villamarin, Aniela Mieko, Creation Twinne, Mia More Collection, and many more surprise with repurposed vintage finds, body jewellery, ethically-sourced fur and leather bags and hats, and modern furniture and housewares. Glimpse through the fashion-forward clothes racks and stop by every table at Braderie de la Mode Québécoise and you’re sure to find the new look you’ve been searching for.

Braderie de la Mode Québécoise, April 10-13 at Bonsecours Market

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